Changing authentication methods could save streaming apps and services a ton of money from freeloaders. A recent Reuters article suggests that password sharing for major streaming services Netflix and Hulu will be a major issue soon. In an analysis performed by Parks Associates, they estimate streaming providers will lose $550 million in 2019 from password sharing.
But there are potentially billions of dollars in losses from shared credentials. From illegitimate users borrowing accounts to cheating on free trial periods, letting these potential customers continue to stream freely is starting to make everyone sweat a little.